Creativity isn’t just for artists—it’s a key business skill. From marketing ideas to product design and problem-solving, creative thinking helps businesses differentiate, innovate, and adapt.
How to think more creatively in business:
1. Ask better questions
Creative solutions often come from rephrasing the problem. Instead of “How can we sell more?”, ask “How can we surprise our customers?”
2. Change your environment
New surroundings trigger new thoughts. Walk, travel, or work from a café. Creativity thrives in novelty.
3. Use frameworks
Try techniques like SCAMPER (Substitute, Combine, Adapt…), mind mapping, or design thinking to generate ideas and reframe challenges.
4. Embrace constraints
Contrary to belief, limitations often enhance creativity. Limited time or budget forces new, unconventional thinking.
5. Encourage team ideation
Host brainstorming sessions where no idea is off limits. Use tools like whiteboards or idea boards to collect input visually.
6. Consume inspiration
Read outside your industry, attend talks, explore art or nature. Cross-pollination fuels fresh thinking.
Creativity is a muscle. The more you practice and create space for it, the more it shows up when you need it most—turning problems into possibilities.